BRAND RESEARCH – Brand and name equity research, Brand positioning development, Market segmentation and customer acquisition strategy, Positioning evaluation and messaging prioritization, Customer experience journey, Effectiveness tracking and ROI measurement, Creative evaluation, Communications optimization, Product and service innovation.
BRAND STRATEGY – Naming, Brand architecture, Brand strategy, Vision, mission, values development, Brand positioning and pillars, Customer experience strategy, Culture change, Voice of the brand messaging.
BRAND CREATIVE AND DESIGN – Corporate identity, Face of the brand visual expression, Internal and external brand launches, Social, digital and website development, Sales tools and training, Marketing collateral, campaigns and execution.
BRAND STRATEGY – Naming, Brand architecture, Brand strategy, Vision, mission, values development, Brand positioning and pillars, Customer experience strategy, Culture change, Voice of the brand messaging.
BRAND MANAGEMENT- Brand tracking and measurement,Brand filter development, Brand standards and guidelines, Brand champion networks, Infusing the brand into hiring and training, Infusing the brand into performance and compensation.
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